PORTFOLIO 2023

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I'm Joseph Adisurya, a digital product designer from Indonesia.
These are several selected works and studies I've done. I hope this can give a little overview of my various interests and experience in the interplay between design and technology.
Sculpting The Giant
Official website for a documentary film
Sculpting The Giant is a documentary film of the 28-years journey of building the Garuda Wisnu Kencana, the 5th tallest statue in the world, located in Bali, Indonesia.
The website is made to provide the film details, as a part of the requirements to attend international film festivals. It was an Official Selection at the Vancouver International Film Festival 2023.
I designed and developed the website, but I was helped by a fellow developer to make sure the website is not heavy to load, since there are a lot of videos used in the website. The logotype and brand direction was already existed when the website project started. The client, Seeds Motion, also had a specific request that the landing screen must use a full video, with a big logotype in the center. I combined the client's request and the brand direction, then translated it to a more comprehensive experience in the web.
Client
Seeds Motion, Commisioned from 678Labs
Scope
Web Design, Web Development
Field
Film Festival
Visual Identity & Logotype
Thinking*Room Inc.
Web Designer
Joseph Adisurya
Web Developer
Joseph Adisurya, Johanes Adika
A quick video walk-through of the website
Svastiari
Portfolio of a fashion director
The website is made for a curated yet comprehensive documentation of Ajeng Swastiari's 15-years work as a fashion director, as her brand name Svastiari.
I designed and developed the website based on her requests to reflect her mature and clean-yet-sophisticated character on the website. Since she is also the brand itself, I also designed the landing page to be her potraits with as little disturbance as possible, since that's what defines it, not what projects that she's done.
Client
Ajeng Swastiari
Scope
Web Design, Web Development
Field
Fashion
Web Designer
Joseph Adisurya
Web Developer
Joseph Adisurya
The project thumbnails are all black and white to maintain the clean look, but will turn into color and show the project name when on mouse-hover
Case Study
Type Design Club
A typeface design platform's home
Type Design Club is a typeface design platform that aims to foster the typography community in Indonesia, starting with various courses related with typeface design, both online and offline.
The website highlights the information of the past and upcoming classes, and to showcase the students’ works, as both documentation of the classes, and an appreciation for the students’ works by showcasing it.
Client
Type Design Club
Scope
Web Design, Web Development
Field
Art & Design
Art Direction
Aditya Wiraatmaja
Web Designer
Joseph Adisurya
Web Developer
Joseph Adisurya
In the early stage, the website is launched partially first. It only shows informations related to joining the class. The website will be changed when the class also changes. This is in parallel with working the whole website, focusing on what's needed first, as the class was still only one.
The website now have several sections, with the landing page introducing the platform, and lists the courses. The different pages for the classes is now a part of the bigger website. Future classes will also have their own dedicated pages. This allows each class to have its own character, and easier to distribute the link for each class.
Different types of classes are also shown differently. There are classes where students create a complete typeface, and also a class where they only create a set of letters and create an artwork. I created a different approach to show the different nature of the works that suits each one.
For each typeface, we create a dedicated page to show the details of it where people can see who designed it, where to reach them, and also to play with the typeface. People can try typing a custom sentence, try it as a paragraph, see the details of each glyph, and see the mockups created by the designer.
Rolmo
Democratizing access to education with online video courses
Rolmo is an edu-tech company that aims to democratize education, starting with high-quality online video courses featuring role models from different industries.
I designed the branding, the interface and user experience for both the website and mobile app. The development is done by in-house developer team, led directly by the CTO. The logotype is designed by Idle Practice, a design studio based in Indonesia, designed closely with an art direction from me.
Scope
Web Design, App UI/UX Design, Art Direction
Field
Education
CTO
Johanes Adika
Head of Design
Joseph Adisurya
Ars
Enabling brands and creators to craft memorable digital experiences
Ars is a tech company that aims to help brands & creators to craft immersive & memorable digital experiences, including AR & VR.
I designed the UI/UX for the app, and I was also in charge of experimenting on the overall experiences of people using the app, to make sure it can be used well, since AR/VR isn’t common yet in some communities in Indonesia.
Scope
Web Design, App UI/UX, Art Direction Design
Field
Technology
CTO
Johanes Adika
Head Designer
Joseph Adisurya
Selected Studies
Various experiments based on my curiosities
When several brands of dumb-phone became popular, and I got tired of noisy social media apps, I became interested to challenge myself to try design a very simple phone that has only the essential functions, an experiment on not only the UI/UX, but also to rethink what’s really needed in a phone.
A little glimpse of my participation in Soyun Park's class 'Shapeshifting with AI'. I experimented creating a new video by combining video I created with AI through Deforum Stable Diffusion. I asked to choose an animal I want to transform to, and I chose penguin considering the data-models will need to analyze the anatomy and gestures and combine it with the common animals documented.
A study on designing the most simple AI chat interface. When the AI chatbots became a hit, I find it weird that it's a product designed for mass-market but the design is a bit clunky. Through my quick research, people prefer familiar things, so I designed it like a regular chat, with several small answers so it the conversation is more fluid, not just a very long answer, like most AI chatbots do now.
A study on designing a to-do app that only has features that's really needed, with a UI/UX that's easy to understand. I find a lot of to-do app is too complicated, people become overwhelmed while the objective is to help people simplify their life.
Museum of Insignificant Questions is a study of creating a micro-site consisting questions that doesn't seem important, but can be interesting if people participate. I try to create a unique experience that can intrigue people to participate and make it a memorable experience.
fin
Thank you very much! Hopefully, I'll see you soon!